Semrush
SEO and AI-search platform combining keyword research, competitor analysis, site audits and brand-visibility tracking.
$Free USD 0 per month. Paid from USD 117.33 per month billed annually (USD 139 monthly) up to Pro+ USD 248.17 per month (USD 299 monthly); Advanced and Enterprise on request.Verified pricingFree plan availableData AnalysisMarketingAdvertising & MediaSoftware & InternetE-commerce & Retail
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Pricing checked 2026-10-261 alternatives · 0 related articles
The Bottom Line
Updated 2026-10-26Price
Free USD 0 per month. Paid from USD 117.33 per month billed annually (USD 139 monthly) up to Pro+ USD 248.17 per month (USD 299 monthly); Advanced and Enterprise on request.Free plan available
Key facts
- Keyword research, optimisation and position tracking
- Site audit and technical health checks
- Competitor insights and share of voice
- AI visibility tracking for prompts and brand performance
Pros
- Free plan needs no credit card and covers 10 reports a day
- One platform across SEO, AI search, content, social and advertising
- Keyword research and AI visibility reporting on the entry paid plan
Cons
- Entry paid plan is USD 139 per month on monthly billing
- Smaller website and keyword limits on the cheaper tiers
- Add-ons raise the price further
Best for
SEO keyword research and rank tracking
Overview
Semrush is an SEO platform that now also tracks how brands show up in AI answers. The official pricing page splits the product into SEO + AI Search, AI Visibility, Traffic & Market, Local, Content, Social and Advertising.
Official plan structure (verified 2026-10-26)
- Free - USD 0 per month, one demo project, 10 reports per day, no credit card required
- SEO - USD 139 monthly, or USD 117.33 per month billed annually
- Starter - USD 199 monthly, or USD 165.17 per month billed annually
- Pro+ - USD 299 monthly, or USD 248.17 per month billed annually
- Advanced - custom pricing, request a demo
- Enterprise - custom pricing
Included in the SEO plans
- Keyword research and optimisation, competitor insights, position tracking and site audit
- AI visibility: prompt tracking, brand performance and visibility reports across AI engines
- Add-ons for additional users, lead generation and base reports
