Ahrefs
SEO platform with Site Explorer, Keywords Explorer, Site Audit and Brand Radar for tracking visibility in search and AI answers.
$Ahrefs Free for limited Site Explorer and Site Audit access. Starter USD 29 per month; Lite USD 129, Standard USD 249, Advanced USD 449 per month; Enterprise USD 1,499 per month.Verified pricingFree plan availableData AnalysisMarketingAdvertising & MediaSoftware & InternetE-commerce & Retail
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Pricing checked 2026-10-261 alternatives · 0 related articles
The Bottom Line
Updated 2026-10-26Price
Ahrefs Free for limited Site Explorer and Site Audit access. Starter USD 29 per month; Lite USD 129, Standard USD 249, Advanced USD 449 per month; Enterprise USD 1,499 per month.Free plan available
Key facts
- Site Explorer for backlinks and competitor link analysis
- Keywords Explorer with search intent, clusters and translations
- Site Audit with crawl credits and always-on audits
- Rank Tracker with SERP history
Pros
- Free tools and a free Ahrefs account give limited Site Explorer and Site Audit access
- Own web-scale crawler and 10+ years of historical data
- API and MCP access included from the Lite tier
Cons
- Paid plans start at USD 129 per month for the full toolset
- Enterprise requires an annual commitment
- Extra users are billed per seat
Best for
Backlink and competitor research
Overview
Ahrefs is an SEO platform that now also tracks how brands appear in AI answers, backed by its own web-scale crawler.
Official plan structure (verified 2026-10-26)
- Ahrefs Free - limited access to Site Explorer and Site Audit
- Starter - USD 29 per month
- Lite - USD 129 per month, 750 tracked keywords, 6 months of historical data and 1 included user
- Standard - USD 249 per month, 2,000 tracked keywords and 2 years of history
- Advanced - USD 449 per month, 5,000 tracked keywords and 5 years of history
- Enterprise - USD 1,499 per month with an annual commitment
Included tools
- Site Explorer, Keywords Explorer, Site Audit, Rank Tracker and Content Explorer
- Brand Radar for tracking prompts across AI engines
- Web Analytics, Report Builder, API access and an MCP server
